Electronic sports or e-sports is a type of sports competition that is run with the help of electronic systems, primarily video games. Both the input of teams and players and the output of the E-sports system are powered by human-computer interfaces. In simple words, e-Sports can be described as an organized form of video game competition meant for more than one player, mainly between groups of professional players.
The most widely known video game categories that are associated with this type of sports are fighting, real-time strategy, MOBA and first-person shooter (FPS). Several tournaments like The International, the Smite World Championship, etc offer live telecasts of these competitions, as well as salaries and prize money to the players. With the rise of e-sports industry, the e-sports consulting agencies are also gaining importance.
How Is The E-Sports Industry Booming?
A few years back, the term e-Sports did not have any true meaning. While a group of hardcore video game lovers did exist, that was pretty much all - people who regularly played video games for the sake of enjoyment. Suddenly, over the past few years, the e-sports industry started to gain a lot of attention. Soon agencies like WME | IMG started to represent professional e-Sports teams and players. Media and marketing agency rEvolution has made certain acquisitions in this area and established a new e-Sports consulting subsidiary called rEvXP. Following its footsteps, the global, award-winning marketing agency GMR is also giving attention to the e-Sports world. It has announced the launch of its very own e-Sports consulting agency.
A number of big consumer brands have started to taste the success of the e-Sports revolutionSome of these brands include Red Bull, Coca Cola and Monster, which are known to have benefited immensely from becoming early members of this space. E-sports consulting companies such as GMR and rEvXP are planning to expand the little amount of brand association with the expanding e-Sports industry. As per SuperData's report on the e-sport industry, the largest money-makers in this industry are sponsorships and advertisements which imply that most companies are ready to spend huge amounts of money for having their logos displayed.
What is the value of sponsorships in E-sports?
It is about time the big brands started realizing the importance of sponsorship in the field of e-Sports. A recent acquisition by a well known media and marketing company denotes a strong belief that notable brands may be integrated into e-Sports very soon.
Chicago-based e-sports consulting agency rEvolution has taken over the established e-Sports marketer called NEXTGEN+MVPs for an undisclosed sum of money and created a brand new e-Sports consulting company by the name of rEvXP. This particular acquisition has led to the addition of the owner a leading e-sports gaming team OpTic Gaming - Hector Rodriguez. He is the one who will be looking after the fields of content creation, creative direction as well as engagement programs with other e-Sports influencers on behalf of several different brands. OpTic which is also based in Chicago, has already carved a place for itself in the community of e-Sports community with its immense success in the game franchise named “Call of Duty”. If you want to be sponsored contact an esports consulting service.
How does an e-sport consulting agency help?
With every passing day, E-sports industry keeps on growing at an extremely rapid rate. But unfortunately, professional players as well as organizations still struggle hard in order to adapt themselves to this kind of explosive growth. Gone are the days when E-sports was only a random group of young adults who competed once in a year. Big organizations such as Razor, HTC and Samsung have entered this arena with the help of sponsorship. E-sports teams are now being held at a higher standard. These teams are required to realize the ways in which management, networking and structure can be profitable for their organization.
There are a number of e-sports consulting agencies at present whose main goal is to help both individuals and organizations in understanding all the complex aspects of thriving in the e-sports industry. These e-sports consulting companies are trying to help the aspiring teams to identify the qualities that are required for building a successful brand. They want to assist the current organizations in filling up every hole one by one that are reducing the pace of their growth. E-sports consulting helps in developing the e-sports industry through the different organizations that run it.